Why would a doctor need a fancy photo-shooting at a five star resort? For fun? For her own interest? For her personal branding? Who else does she want to be?
On a not-so-beautiful day of May 2020 for me because the tourism and hotel industry has got the largest hit of the century due to the destruction of the corona pandemic, I received an influencer-cooperation request for a photo shooting project at TUI BLUE Nam Hoi An from my favorite make-up artist cum producer Kyo Phan. I would love to work with him of course then I asked if he could send me a detailed program of the cooperation for my own review. We had worked before on different projects with professional models or people who work in the entertainment industry. But this time, it’s not really about a model, not even an actress or a singer. He said it was about Kha Le, a businesswoman and an entrepreneur. Oh what? I think I missed something, she is also a doctor, a dentist to be exact. But why would she need such a fancy photo-shooting in such a five star resort?
I was like why? Why would a doctor need to have a fancy photo-shooting in a five star resort? For fun because she’s rich? Maybe? Or for her own personal branding? Perhaps she’s working on a project? Maybe…
So I did a bit of homework and googled her name. I didn’t have to wait long, a number of articles came up. Of course I would be able to tell which article is paid on commercial and marketing purpose and which one is not. But I do see something different. This woman has really made an effort with her personal branding. Here are some of my findings:
Then on a beautiful summer evening in Hanoi, I finally had a chance to meet with Dr Kha Le, after spending a few days of doing my own research about her and her brand TrendSmile also.
My first impression? She’s an elegant and a beautiful woman yet very friendly and quite easy to talk with. Just like how I was convinced by the way she carried herself, I guess she would do a great job to make her client trust and love her as long as they get to see her. I like her more in the daily life or even when she’s in a uniform. No matter what she says or what people say, she’s a doctor after all. And it takes years and brainwork, lots of brainwork to be a doctor. But here’s even a beautiful female doctor, there’s a difference, too👩⚕️
“I am a woman after all, apart from being a doctor and a wife and a mother. I think it’s important that I have time to enjoy life. I have seen my female class-mates from university. Although many of us ended up becoming dentists, and then becoming wives and mothers of their children, but many are doctor – doctors by own means. They get stuck in their uniforms the whole time. Some of them even seem to look older than their age and tired. But of course they do look like doctors in the world that is defined for us with lots of ethical standards and sacrifices”, Kha Le said. Then she continued: “But I want more, I want to enjoy life, I am a doctor but I am a woman also. I want to feel beautiful and look beautiful. I believe we should never put a limit on ourselves, you can still be a doctor and a beautiful woman at the same time”. I am not sure about you, whoever might be reading this, whether you are a man or a woman, but I personally adore the type of woman who has her own interests and simply knows how to inspire other people even with a small act of her daily selfie as a way of saying hello to the world 🤳
Then it came to my turn to ask “So what do you want to do from now?”, looking at Dr Kha Le as she was about to share more.
“I’ve started Trend Smile for more than 3 years now. It’s not been easy but I think we’ve got some very first encouraging successes. I want to live a happy life and bring happiness to people by helping them to design the best possible smiles. Some people are simply not lucky enough to have a good smile to start with. But I always believe having a good smile can change someone’s life”.
At some point I am glad that I have met her. Although I am actually not a big fan of all these beautiful stuff. I called it beautiful stuff because I really don’t spend lots of effort of searching the definition of “the best smile” or “the best beauty smile” or whatever. But this doctor has convinced me that she’s really been trying to make a difference, even if it only started by becoming a beautiful and successful doctor who is good at inspiring people around her.
This Trend Smile brand is another interesting story. I was quite fond of the design of the logo to be honest, although I need to admit that I do not know much about design. But it looks clean, fresh and quite modern for me. Maybe it’s just my own opinion because I am a fan of minimalism. Unlike other dentist clinics who often use the drawing of a “tooth” to design their logos, Trend Smile’s logo was inspired by the idea of a circle hugging and protecting a human body. The logo was created with the belief that when you know how to take care of your dental health, you know how to care of your own body and soul.
Vietnamese idiom has this saying “Cái răng, cái tóc là góc con người”. It means the teeth and head-hair are considered as human figure, which gives the meaning to the most important parts of human appearance”.
I came to her dental place in Hanoi at 255 Pho Hue, I was also informed that she has another address in District 7 in Ho Chi Minh City (Saigon) since she knew that I live in Ho Chi Minh City now. My impression? I felt at ease, no stress because the design of the clinic and arrangement made us feel calm. I did some easy dental cleaning so it was not much of a big deal, but it was a totally a smooth process, it can be compared to the feeling of entering a Spa. The team including the doctors was very gentle, polite but still looking sharp and professional. I would definitely come back perhaps because of the dentists here who really have made me feel comfortable and safe ☺️
So that is it. Kha Le is becoming more and more admirable in her own way. I called her a “celebrity” doctor to hope that she will make her dreams come true. Be a successful and beautiful doctor, with a style! Let me share with you some beautiful pictures of hers taken at TUI BLUE Nam Hoi An. Looking at these images, I think I need to ask her to show her work license to prove that she is a real doctor, simply because she is too gorgeous to be a normal one. Thanks God she’s not normal and that makes her very special👩⚕️
I wish all women in the world would be able to find success, love and happiness no matter what they do. And the sky is not even the limit if you believe that so. Cheers to better days to come! 🍸
Camellia Dinh's World 