CSR Creativity: The MAD Factor

CSR Creativity: The MAD Factor

What I love about being a MICE Manager? You just need to develop yourself with all the skills that you have such as sales and marketing, communications, event planning, negotiations and creativity. In other words, you will need to get yourself the whole package. This is the job that literally covers every single revenue generation center in lodging and tourism including accommodation, food, transportation, lifestyles, education and social activities to target a group of affluent corporate travelers who are willing to spend more in order to meet their objectives. Imagine how much it would mean for the tourism industry of a destination to have MICE tourism as one of the top strengths, this is why the part of closing sales is crucial to ensure the revenue is locked to serve your personal and organizational target with the hotel and the destination. More importantly, MICE tourism would significantly leverage an image of the hospitality and tourism industry offered by the host country.