Skip to main content
February 25, 2025

The Brand Promise celebrates the first anniversary at the “Gallery of Love”, Spring 2025 


Ho Chi Minh City, Vietnam, 14 February 2025 – Embracing the interwoven theme of love and appreciation this Valentine’s Day, Saigon-based boutique branding firm The Brand Promise celebrated their first anniversary with the signature Partners’ Briefing Series for Spring 2025 at Réhahn Gallery. More than a tribute to a year of breakthroughs and the introduction of new partnerships, the event marked an expansion of their portfolio in both global and local partnerships, fostering more impactful ventures within a network of authentic branding and strategic collaboration. 

Đọc phiên bản tiếng Việt của bài viết.

Since their introduction in 2024, the team has gained strong momentum as a key player in the digital branding landscape, and now enters another prospective year alongside their established global partners: 

Club Med 

The pioneer of all-inclusive vacations with 75 years of creating happiness and exceptional hospitality. Club Med has been mastering the formula of unforgettable holiday memories for families and couples with over 70 resorts in 30 countries worldwide. 

SODÅ | Hotel Management Platform 

The innovative platform offers tailored and integrated strategic management services for pre-opening and operational hotels. SODÅ empowers independent hotel owners, hospitality groups and developers to achieve full potential and grow their dream hotels. 

STONE Accounting Group 

An Australian-based accounting and advisory firm providing comprehensive professional services worldwide. Entering 2025, STONE Accounting has recently welcomed new offices in Sunshine Coast, Australia and Kobe, Japan, with further strategic expansion under pipeline throughout the year. 

Saigoneer 

The online lifestyle magazine covering diverse topics related to Saigon and beyond. Saigoneer fills the gap of cultural curiosity for foreign residents and English-speaking Vietnamese through immersive medium and well-researched content on the arts and culture, society, and hidden delights. 

PR Newswire 

A renowned press release distribution and media management solutions partner. PR Newswire offers an unparalleled reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers in more than 170 countries and 40 languages across continents. 

The Brand Promise’s network continues to expand with the welcoming of new local partners: 

Wiking Golf 

A premier golf facility located close to Phu My Hung residential area, featuring green fields of 9-hole short game courses and chip-and-putt areas for immersive practice and professional training. 

Bittersweet & Co. 

A comprehensive network of hidden bar and chocolatier dedicated to enhancing the cocktail experience, fostering creativity, and elevating Vietnamese agricultural products to new heights. 

Beyoutiful Vietnam 

Also founded by Camellia Dinh in 2014, Beyoutiful Vietnam is the country’s first lifestyle concierge and educational service brand dedicated to women. The company’s mission is to enhance the lives of women in Vietnam and the region by helping them find their version of “beautiful” at their own pace and financial ability. Beyoutiful delivers lifestyle and professional services in gift experiences, hospitality and travel, fashion and beauty, wellness, lifestyle management, and education & training. 

More than a celebration of Partnerships and Progress 

Camellia Dinh, founder of The Brand Promise, shares: “This has been a journey with many memorable milestones. The ‘Partners’ Briefing Series’ – a collection of evening cocktail events organized by The Brand Promise, is not just a networking-event-with-a-theme but also a tradition to express gratitude to partners who have accompanied us in every step of our development. The highlight of the Partners’ Briefing Series comes from the meticulous preparation process and the careful selection of guests based on each event’s theme, as well as the introduction of unique and cozy event spaces to ensure interaction and privacy for attending guests. Each event organized by The Brand Promise typically brings colorful artistic experiences, rich culinary experiences, as well as meaningful stories and genuine emotions from the organizers and guests.”

The Brand Promise now enters a dynamic new chapter for 2025, setting their sights on a year of continuous projects and collaborations in branding, PR, communication and business advisory. The firm is also venturing into the lifestyle sector with the launch of Beyoutiful—a new initiative to enhance the lives of women in Vietnam and the region, reaffirming its commitment to shaping meaningful experiences and delivering promises. 

Press Contact – The Brand Promise 

Tran Tieu Dung (Jojo) 

Executive Assistant to Chief Everything Officer 

jojo@camelliadinh.com