Đọc phiên bản Tiếng Việt của bài viết.

In Vietnam’s competitive hospitality market, filling rooms is no longer the end goal. The real challenge is to do it profitably, sustainably, and in a way that creates loyal fans of your brand.

That is the ethos behind SODÅ Stream, the commercial module designed to be a hotel’s main driver of daily sales and growth. SODÅ Stream embodies the hotel’s money-making heartbeat: a framework that transforms distribution, revenue, and guest engagement into lasting performance.

For Co-founders Alvaro Moreno and Jacobo Priegue, SODÅ Stream represents the culmination of more than a decade of international hotel management experience in Vietnam. It reflects their belief that commercial success is never just about filling rooms; it’s about building sustainable strategies that elevate both revenue and reputation.

Making money. Creating Fans

SODÅ Stream operates as the commercial command centre of a hotel, uniting intelligence, strategy, and execution into one flow. By combining market insights, revenue optimisation, and brand experience management, it builds stories that turn first-time guests into loyal fans.

Seven Dimensions of Commercial Power

Stream powers the commercial engine of a hotel, transforming complexity into clarity and action. Its strength lies in seven interconnected dimensions that together drive measurable, sustainable growth:

• Business Intelligence & Market Insights:

SODÅ Stream begins with intelligence. By turning data, trends, and competitor activity into clear strategies, it ensures every decision protects brand value while capturing demand.

• Rate & Inventory Management

Pricing is dynamic, not static. SODÅ Stream balances occupancy and profitability with adaptive strategies that align rates with market shifts while safeguarding the hotel’s positioning.

• Revenue Forecasting & Budgeting

Clarity builds confidence. SODÅ Stream equips owners with precise forecasting and budgeting tools that strengthen financial planning and allow bold, informed decisions.

• Distribution & Direct Sales

Every channel matters. SODÅ Stream harmonises distribution to eliminate inefficiencies, maximise direct bookings, and ensure inventory performs at its best across platforms.

• Pre-Stay Brand Experience

The guest journey starts long before arrival. SODÅ Stream curates pre-stay interactions that build anticipation, encourage upselling, and transform expectations into loyalty.

• Contracting & Sales Partnerships

To achieve sustainable growth, SODÅ helps its clients expand their market presence through a diverse range of contracting and sales strategies, including direct sales, partnerships with corporate accounts, B2B collaborations, and engagement with online travel agencies (OTAs), to ensure consistent demand and profitability.

• Digital Marketing & PR

Visibility fuels revenue. SODÅ Stream amplifies the brand’s presence with targeted campaigns, digital activations, and media relations that keep the hotel front of mind.

By integrating all seven dimensions into a single stream, the module creates a system designed to deliver results now while securing long-term, fan-centred success.

Powering teams, sustaining growth

For Moreno and Priegue, software and systems are only half the story. The other half is people. Every SODÅ Stream rollout is paired with hands-on onboarding, where the founders and their specialist team work as an extension of the hotel team, collaborating with hotel staff, setting KPIs, intepreting insights, and embedding a data-driven culture across the property.

This approach reflects SODÅ’s wider philosophy of ‘power the team first.’ By building capacity inside each hotel, SODÅ Stream ensures performance doesn’t just spike – it lasts.

Raising the Bar for Vietnam’s hospitality

SODÅ Stream reflects SODÅ’s evolution from bold newcomers to holistic partners in hotel transformation. Their mission is clear: to make world-class commercial strategy accessible to the free-spirited and emerging hotels that form the backbone of Vietnam’s hospitality scene.

As the market matures, the Co-Founders believe that the new standards set by SODÅ Stream, reinforced by modules designed for pre-opening and operating phases, will soon become the norm, empowering owners and teams to perform as maestros in the making of their dream hotels.

About SODÅ | Hotel Management Platform 

SODÅ is a Vietnam-based hotel management platform, championing hotel growth through integrated revenue management solutions for independent hotels and hotel groups. Leveraging more than decade of local and international experience, SODÅ empowers hoteliers to achieve sustainable growth, maximize profitability, and deliver world-class hospitality. Ultimately, SODÅ’s goal is to elevate owners and teams to become maestros in hospitality, envisioning a world connected by authentic hospitality. 

For more information, please visit sodapowered.com