STONE Accounting Group is undergoing a rebranding process aimed at redefining accounting experience, making excellence not just a standard but a catalyst for success in a dynamic and interconnected world. Rooted in principles of innovation and integrity, this initiative unveils a modern identity with an emphasis on fostering strategic partnerships, empowering clients globally, and expanding their international presence to deliver personalized, top-tier financial services.

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Victoria, Australia, 09 July 2024 – STONE Accounting Group, a trusted establishment in financial services, is proud to announce its comprehensive rebranding and new market strategies, marking a new chapter in its journey towards excellence and innovation in the accounting industry. 

The story of STONE Accounting Group began in Victoria, Australia, when Rodney Stone and Lydia Atwell, both distinguished chartered accountants certified by Chartered Accountants Australia and New Zealand, envisioned a new era in financial services. With a shared passion for excellence and a commitment to redefining the accounting experience for clients worldwide, they established STONE Accounting Group in 2017. From its humble beginnings in Portland, Victoria, the firm quickly gained recognition for its innovative approach and unwavering dedication to client success.  

As the demand for services grew, Rodney Stone and Lydia Atwell recognized the need to expand their reach beyond borders. Setting up an office in Vietnam allowed them to tap into new markets while showcasing their commitment to providing personalized accounting and advisory services across nations. The decision to rebrand was driven by this growth and the desire for an innovative future where financial compliance becomes seamlessly accessible and economically empowering for client’s global presence. 

Today, STONE Accounting Group unveils a refreshed brand identity that captures the essence of its evolution. While the look and feel of the brand have been evolved, the core values of global perspective with local expertise, innovation, economic empowerment, community impact, and integrity remain the cornerstone of STONE Accounting Group’s identity. 

Looking to the future, STONE Accounting Group is set to establish their new offices and resources across Australia and key markets in the region. These expansions will solidify the firm’s commitment to providing top-notch accounting and advisory services tailored to the unique needs of clients across the globe. The rebranding also introduces the development of sustainable talent pools through a franchise program, enhancing reliability, flexibility and security for their client networks.  

For more information about the revolution, visit https://www.stoneaccounting.com.au/  

Contact Details: 

Rodney STONE – Managing Director, STONE Accounting Group 

Email: rodney@stoneaccounting.com.au