Bac Ninh, Vietnam, 13 June 2025 – The Brand Promise, a Vietnam-grown boutique branding firm, is delighted to mark the beginning of its new strategic partnership with Senna Wellness Retreat, a rejuvenating haven in Northern Vietnam dedicated to restorative healing experiences, on the occasion of Global Wellness Day 2025. Connected by a shared commitment to individual and community wellbeing, the collaboration reflects a mutual desire to nurture more mindful, connected ways of living, while contributing to the growing wellness movement in Vietnam and beyond. 

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A partnership aligned by mutual commitment to wellness and authentic connections 

Peacefully nestled on a serene hill in Bac Ninh, just an hour from central Hanoi, Senna Wellness Retreat offers a calming escape where time slows, and guests are gently guided back to balance. Inspired by the Vietnamese healing herb Phan Tả Diệp (Alexandrian Senna) and the quiet strength of the lotus, Senna invites guests to rest, reconnect, and rediscover inner balance through tailored therapies, mindful movement, and nature’s whole embrace. Guided by Vietnamese traditions and values in sustainability, the hill-top sanctuary cultivates a personalized and holistic healing journey of body and mind through physical, emotional, and spiritual pathways. 

With shared values in wellness and purposeful living, The Brand Promise brings its thoughtful, strategic approach to a partnership rooted in trust and long-term growth. In partnering with Senna Wellness Retreat, The Brand Promise extends its presence in the wellness and hospitality space, supporting Senna’s mission to create restorative, meaningful experiences that align with the evolving needs of today’s conscious travelers. 

Shared with delight, Ms. Vu Thien Ha, Founder & CEO of Senna Wellness Retreat, expressed: “My love and passion for hospitality began at a young age, inspired by many travels and a deep appreciation for our planet and its people. With Senna, my vision is to create a sanctuary that supports wellbeing, first for Vietnamese people, and in time, for everyone from all walks of life. We believe in the power of nature, mindful connection, and purposeful living to support each guest’s journey of self-discovery and holistic healing. At the heart of our promise is a journey of restoration–the one where guests leave not only feeling physically, spiritually, and emotionally rejuvenated, but also renewed in confidence and grounded in a lasting sense of calm.” 

“We believe that true wellness goes beyond individual health. It’s about nurturing meaningful connections with others and the world around us. Our partnership with Senna Wellness Retreat aligns seamlessly with our vision to support authentic, mindful living experiences that care for the body, mind, and spirit as a whole. Together, we look forward to shaping transformative journeys that encourage conscious travelers to reconnect with themselves and their surroundings, contributing to the growing movement of holistic wellbeing in Vietnam and beyond,” said Ms. Camellia Dinh, CEO of The Brand Promise. 

Building on this vision, the collaboration between Senna Wellness Retreat and The Brand Promise will bring to life a series of curated experiences from yoga and meditation sessions to workshops and family-friendly activities. The Brand Promise will also support Senna in shaping a more cohesive brand story and guest journey, with thoughtful enhancements that reflect the retreat’s wellness philosophy. Looking outward, the partnership includes plans for modest community initiatives that encourage wellness education, sustainable practices, and cultural appreciation in Bac Ninh and beyond.  

Celebrating Global Wellness Day 2025 

This partnership launches on Global Wellness Day 2025, a worldwide initiative dedicated to promoting healthier and more conscious living, symbolised by its signature magenta hue that radiates vitality and positivity. This year celebrated the theme #ReconnectMagenta, with The Brand Promise and Senna Wellness Retreat dedicated to amplifying this year’s call to pause, reflect, and rekindle meaningful connections with oneself, with others, and with the world. As part of this shared commitment, Senna will introduce the Summer Wellness Package, available from June through August 2025, designed to support a calm, connection-driven retreat experience. 

About The Brand Promise 

The Brand Promise is a Saigon-based branding firm dedicated to authentic storytelling, strategic growth, and impactful partnerships across industries. Our commitment to evolving quality standards and nurturing communities of hand-picked, like-minded and long-lasting partners ensures that every promise made is honored through our dedication for excellence and shared dedication to turn potential into reality. 

About Senna Wellness Retreat 

Senna Wellness Retreat is a premium wellness resort that offers a personalized and holistic healing journey of body and mind through physical and spiritual pathways to body, emotional and social health. By assessing and working to improve the influencing elements that can affect this equilibrium, we help develop guests’ inner resilience and healing capabilities needed to maintain all-around wellbeing. 

Press Contacts 

The Brand Promise 
Louise Linh Pham (Ms.)
louise@camelliadinh.com

Senna Wellness Retreat 
Ngo Thi Thuy Trang (Ms.) 
marketing@sennaretreat.com